All 3 are considered designers by the press and that's supported by retail stores. The old definition of a designer has been stretched , reshaped and repackaged. 2 out of the 3 don't really fit the old mold. The definition of a designer until just a few years (3-4) ago was a creator of new ideas. That person or group of people came up with an idea, had it made or made it themselves and then showed it to stores to buy or had a runway show for the press and buyers. F
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Allspice or my favorite nickname, Pepper Spray, was a Spice Girl. She married a footballer and then started showing up at fashion shows. Her appearances were always choreographed for maximum mystery ...at least for any lens that was within a few hundred feet. Her coy, in your face, yet paparazzi phobic sort of posturing was pure bait. It seemed like anything for a picture and preferably a picture that showed her to be somehow annoyed with the attention. When that got old, like a speeding bullet, Victoria announced that she was not just an ex show girl, or model ,or the richest pro athlete's wife, but now a Designer. I should have seen it coming. What the hell, everyone and his neighbor's best friend's second cousin is.
What bugged me about this addition to her resume was that it was born overnight. One moment she's a model the next a creator. The first collection which was a sad rack of a dozen poorly made dresses, shot on a very sad faced model in front of a door, were taken seriously by the press and buyers. Why? Well because its Pepper Spray sharing her secrets to high voltage glamor. No one cared that she basically made a group of really tired dresses which were poor copies of the looks she's usually seen in with a few truly regrettable attempts at broadening the range. Then Roland Mouret is enlisted to crank it out for her. She's busy being a model , celebrity, super star's wife and mother, in that order, and needs someone with some talent and imagination to divine her vision. This to me is not a designer. This is a celebrity playing a role. In her case, poorly. Wh
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The Olsens are also unorthodox examples of the new breed of Designer. It appears that their collection The Row is a different animal altogether. The fact that it has a very broad appeal and is selling extremely well all over the country is the first sign of its success. Another difference is that they appear to be actually involved in its creation in a very hands-on way. The NY Times story on them this week showed them to be serious ,no bullshit directors of their business. So they have a team of assistant designers that do the heavy lifting. They nonetheless, are selecting the fabrics, communicating the direction and styles to be made. The detail and fit of everything seems to go through their hands and what results are some really decent clothes. They are fashion and not just remakes of things that exist everywhere with a clear richness of detail and thought. This is a celebrity cum Designer metamorphosis that works. No shows for them, their identity is kept out of the way. The Row stands on its own. It has legs and uses them effectively.Comparing them to Beckham is almost impossible to avoid. Victoria is your typical example of the tired school of thought that anyone with money, star status and a closet full of designer clothes can in turn be one. I wear it, therefore, I can design it. Well to my eye The Olsens are it.
Alexander Wang is more the actual definition of a designer, a very successful, young one. His business model is more typical of the classic one. Go to design school, which has ne
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