Tuesday, August 25, 2009
Popped in on Stella's POP-UP in EHampton's Springs
These garish neon pink flyers were all over town this week trumpeting the news: Stella McCartney was setting up a Pop-Up shop at a gallery in the deepest, most remote region of East Hamptons , known as The Springs. It's claim to fame is that it is the last unspoiled part of town,where there's still beautiful land ,woods , the bay and a large working class population. It's where we live and love the fact it's still quiet and un-spoiled. Springs is also home to the Jackson Pollock/Lee Krasner house and study center. People make regular pilgrimages there to see the house, left as it was when they livedand worked there. The Springs is considered the blue-collar hamlet of town unlike our rich relations 10 minutes away in the "Village".
So why Stella decided to open her shop way out here in the middle of nowhere is beyond me? It must be the maverick in her. There's something so Indie about her. It certainly shows in much of the clothes that hung so charmingly and unassumingly on simple racks , 2 by 2 by 2 by 2.....
The venue was the Fireplace Project, a two level cinder blocked structure filled with sculptures and odd card board cut out constructions. Some or all of the Art went right past me as did most , but not all, of the clothes. The theme was decidedly Kiddie Art. The joys of naive, grossly over-priced pieces resembling Pinatas and decorated hulla hoops dovetailed masterfully with the odd assortment of clothes, I mean "Collection". It was billed as a trunk show, so everything was full price.
I spoke with what appeared to be a Sales Associate and asked how it had gone. The local General Store was madly setting up for a party and there was 1 hour to go for the official closing. She informed me that a party was about to start to celebrate the launch of the new sunglasses collection. I congratulated her and was immediately told that is was a private and invitation only soiree, so I should move along as they had much to do. I can take a hint, so I slowed my pace and started inspecting clothes more casually than before. I brazenly started taking pictures as well.
I went back over to the Sales Associate, and pumped her for more info. Was this merchandise from the store in the city? Had they sold well? What a great thing that proceeds were being donated to The Pollock/Krasner House(very Springs PC), and how did they decide what was best for a Pop-Up in the nether regions of the Springs.
She said they basically emptied the store and brought out 2 of just about everything . I came on the last day of a 4 day run. I saw a few very cute printed and solid silk tops. Lots of skin tight Disco pants and cheesy sequined 70's tunic/t-shirts,some perforated pleather leggings/and thigh high boots in the same perforated pleather. There were 2 or 3 inspired dresses. The Chantilly lace and crepe gowns were made VERY poorly, as were a number of jackets and dresses. The quality of fabrics were also surprisingly unpleasant to the touch and constructed by assembly line hands. Half the labels said made in Italy and a lot of the rest said made in Hungary. There was a very mish mash feeling to the"Line". It felt like lots of Stuff, not like a collection. Whole groups were completely independent of the groups hanging next to them.
I couldn't help but think that The Gucci Group owned this company. Tons of money supports it and yet it looks like something made by a high volume factory out of China or Peru. Cheap wool that didn't even approach cashmere and more synthetics than natural fibers. The evening clothes were the most telling. The lace and crepe short cocktails and long gowns were constructed by hands who clearly were out of their depth. If I'd done it like that , they'd have been rejected in receiving even if they'd gotten past Quality Control. A strapless short dress(this is my BIG BONE of contention)was completely and utterly devoid of any construction for the bodice. No corset, foundation ,not one single bone was there for support. For a cool $2000. you should get a dress that doesn't require Krazy Glue to stay up. If I know this stuff, why doesn't a company like that know it?
If they brought 2 of each thing and on every rack I saw 98% of twosies crammed together and it was the last day, I would conclude that this was a vanity Pop-Up. This was PR at it's most lame that didn't please the gallery owner who was nice enough to share,"....whatever, it's the last day."
It was a gallant attempt, just ill timed and poorly placed. Perhaps the Americana Mall parking lot in Manhassett would have been more appropriate. I came, I saw, I left.
*click on the top pic, The Emperor was there.......