Tuesday, July 13, 2010
Jersey Couture! Joie de VEEVRAH............
So I'm sitting here eating my go-to meal: pasta with pesto. Yummy? Used to be but not any more. I've decided I'd rather choke on a bowl of Ramen before I go to this green, awful place again. To help keep it down I decided to turn on the fat screen, I mean the flat screen. This is what happens when you start to have acid reflux looking at couture collections like Valentino. I needed a little comic relief, as I'm fresh out of Maalox. Surfing (body surfing a sea with no waves) the channels landed me on Jersey Couture, one of the new, more heinous reality shows. Tonight's episode was "Operation Fairy Dust" where the store Diane and Co., donates gowns for young women in NYC who are unable to afford a dress for their proms. Having tuned in only once before and so overwhelmed with their gauche, crassness, I swore I'd never look again, let alone write about it. Well this particular episode changed my mind. The cast is a family who run a dress shop specializing in "Gorgeous Gowns" with the matriarch Diane, known as Ma the resident "Boobologist". Her specialty is taking care of the "Girls","Bubbies","Bad Boys","Breassesses"....... Everything uttered by the 2 daughters and Ma is Hyperbolic Histrionics. This episode was no different except for one very major twist.
At the most glamorous (not) dry cleaning shop somewhere in Manha-an, they brought a truckload of gowns to give away to 20 or so girls; all sizes, all races. The dresses tend to be couture knockoffs that hover around $700.00 to $900.00 for the best. These gowns are surprisingly convincing : beading, draping, embroideries, the full freakin' 9 yards. This insane operation has it AWLL.... So in come the girls: cute, short, tall, skinny, full figured, you name it.
One by one that certifiable family of Jersey Crazies dressed each and every girl....beautifully. There has to be a dramatic twist to keep me (I mean US) on the edge of my seat, so in comes a girl that is a size 24 and they don't have anything. Ma ( Diane) utters her trademark line, "Holy Shit" and I said to myself, "You got that right, Ma". "Whatcha gonna do bout this?" Well Ma gets on her Blackberry and calls one of her suppliers to send over whatever he's got in sizes 24 and up.
By the time the commercial brake was done , in comes one of the daughters who ran down the street in her Laboutins to find the goods. She's carrying a big old brown plastic trash bag full of something. The poor girl who is the last to get her dream gown is standing there quietly, patiently waiting. No attitude, just praying. Off to the area behind a mass of hanging dry cleaning (the dressing room) go Ma and Cinderella. Moments later they emerge and this girl reappears as a princess; a beautiful, glamorous, elegant , glowing dream. I actually got choked up.
There's a lot to be said for the generosity of this over the top family. They made every girl's dream a reality. They gave them a sense of their unique beauty, strength, and a huge lift to their self esteem. It doesn't get better than that. On top of that, they did it for free with as much heart and enthusiasm they give to their paying clients. Whenever they succeed with the most difficult task , it's a family cheer or high fives all around. These ladies LOVE their work. These bigger than life Babes love women and it's infectious. They're an example for so many in this very precious business.
" Go Jersey, Go Jersey, Go Jersey, Jersey, Jersey!!!!!