Let's get this one out of the way so I can get a decent night's rest. First of all, what is she doing in fashion when her true art is in wearing it? The collection I saw was a mish mash of too many ideas with no center or thread holding them together. My first question to her would be: "Would you wear these dresses"? My second one would be:" Why"?
When I work as a critic with design students I often have to ask those questions. The clothes generally don't appear to relate to the designer responsible for them. Whether or not she has a big name designer ghost designing the collection for her, there should be something stylistically about them that echoes her personal taste. When every neckline is about 5 inches from the model's neck it begs the question, " What about breasts? cleavage? sex appeal?" Every photograph with rare exceptions , show Victoria Beckham with her "Bubbies" hanging out. There weren't any necklines in this collection that even approached the idea of being revealing. It was utterly chaste and dull.
Corny padded shoulder straps looked awkward. Degrade-dyed charmeuse wedges, even sack minis, with one awkward tuck were an attempt at artiness.The gowns, though often body hugging were strangely topped with poorly cut bateau necklines. The colors of most of them were simply unappealing. I kept asking myself why? If this is the best she can get out of Roland Mouret or whoever is in the kitchen? She really should rethink getting back her day job. The look of the presentation was sad. The models were sad looking and nothing about it looked authentic.There was only one dress that did the job and sais, "Victoria". The yellow stunner to the left.
Ego is a dangerous thing. Fashion design is even more treacherous. If you're going to put it out there make sure you've done the best you can and given it the most critical eye before you send it down the conveyor belt. With her experience in the world of celebrity and the first hand experience of wearing and owning extraordinary clothes what was she thinking of with this sad group, not collection, but group of frocks?
A name is only that. Sure, some hardcore clueless women will buy it, along with some equally jaundiced-eyed retailers, but in the end they will languish on the sale rack until they grow hair or are cut to 80% off. My money is on the hair.....