Lagerfeld, the master of the understatement has just produced a short film, "Remember Now" that introduces his new Chanel Cruise 2011 Collection which debuted today in Sant Tropez. I bet the weather is better there than here in deep, dark Brooklyn Heights. It did add some sunshine and not just a little heat to my day. Take a look at this. The credits introduce the players, most of whom you'll recognize. What I love most about this film is that it suggests such a cool easy and exciting way to approach life. It's not fashion as much as it is a certain brand of STYLE. I want style to flood the streets, I'm a little tired of banal, predictable fashion. That's a game anyone can play with a dollar or 2. Style is a high stakes gamble where only the most clever can succeed. Let's set our standards higher and try harder. The Style glass is always half full!